Frisky Froyo

GET FRISKY LTD. are a new specialist food outlet on the Scottish scene. Their mission is to offer the purest, most delicious and healthiest frozen yogurt (froyo) product with lush, fruity and naughty toppings. Where other froyo suppliers use milk yogurt powders in their froyos, Get Frisky Ltd. use only the real, genuine article. In a bid to introduce frozen yogurt (aka. Froyo) north of the border, Get Frisky Ltd. approached dotRUN to help them with the brand identity design for Scotland’s first and only frozen yogurt outlet. Inspired by the buoyant froyo scene in London, the partners at Get Frisky Ltd. wanted to encapsulate the vibrancy and youthfulness that is evident in the froyo industry and be able to appeal to a young, mostly female audience ranging from students to professionals. Hence the brand aspired to be funky, trendy and a little bit quirky.